ready for a big hit of volume? this superstar delivers sensational volume + weightless moisture.
 
this volume deserves an encore. big hit shampoo is packed with volume-enhancing ingredients to turn up the volume without drying or weighing hair down—in fact, big hit helps to add + retain moisture into strands for volume without the compromise. the main act? an instant boost of volume that lasts all day.
volume that packs a performance: clinically proven for 2.3x more volume**
iconic volume, the amika way: infused with caffeine to energize flat strands + send limp hair home.
soft, touchable strands are IT: boosts volume without compromising on (weightless!) hydration thanks to moisturizing glycerin.
 
1L/33.8 fl. oz