KERATIN:
A PROTEIN that is one of the hair’s structural components, leaving it elastic and at the same time resistant to chemical and physical aggressions. Keratin production can be inhibited by AGEING or CHEMICAL TREATMENTS. Once reduced, keratin is not renewed. As well as hair quality, keratin also improves the appearance of the hair:
- after treatment, frizz is reduced, and the hair is full of volume and shine.
- Enriched and reconstructed from the inside, the hair acquires body and elasticity
ORGANIC WHEATGERM OIL:
A plant oil obtained from the cold pressing, without solvents, of the embryo of the noble part of the wheat grain. This THICK, OCHRE-YELLOW COLOURED LIQUID has a PLEASANT TASTE. One kilogram of oil can be obtained from one tonne of wheat using COLD PRESSURE EXTRACTION. This method allows the preservation of the wheat’s active ingredients which could be destroyed by chemical solvents and high temperatures. The benefits of wheatgerm oil derive from the presence of precious B vitamins (B1, B3, B5 and B6), lecithin and vitamins A and D, but what is most important is the high percentage of vitamin E, which brings significant antioxidant action to the tissue cells, counteracting free radicals.
- Wheatgerm Oil nourishes deep down, contrasting cell ageing, and restoring wellness and shine to the hair.
- Wheatgerm Oil hydrates and revitalises too.
ORGANIC WHEAT:
Is cultivated according to the rules of ORGANIC FARMING, a type of agriculture that exploits the natural fertility of the soil, enhancing it with limited interventions, in order to promote the biodiversity of the cultivated (and bred) species, without the use of synthetic products and genetically modified organisms (GMOs).
