Hot Tools® introduces the quiet and powerful Turbo Ceramic Ionic Dryer with professional features for superior styling results. Direct ion technology produces negative ions to help dry hair up to 50% faster. This helps condition and soften hair while reducing frizz, increasing shine and sets the style. Ceramic emits far-infrared heat to seal the hair cuticle and eliminate frizz. Hair is soft, shiny and radiant. Quiet operation - powerful performance.